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Brought to you by East Alabama Regional Planning Commission
Monday, January 7, 2013
College football fans attending tonight’s BCS championship game will see a public service announcement filmed by University of Alabama students.
The anti-binge drinking campaign LessThanUThink was started in 2010 by students in the school’s advertising and public relations department. The organization gained national coverage last April when basketball star Shaquille O’Neal directed a public service announcement.
According to the University of Alabama’s website, the public service announcement will be played in the Miami Sun Life Stadium during the first quarter of tonight’s game in an effort to curb binge-drinking. Mariah Fairweather, an Alabama alum and team member who worked on the PSA with Shaq, said having her alma mater and the public service announcement in the stadium on the same night is “like a dream come true.”
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Keywords: University of Alabama Shaquille O'Neal public service announcement anti binge drinking Mariah Fairweather Miami Sun Life Stadium Notre Dame BCS
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