Infignos Media -- buyersUSA Consulting
15 Radio Streams
Click Here
Advertise Here

From Retail - Retail

Brought to you by Signature In Home Care

Our mission is to help seniors remain independent in their homes as long as possible by offering quality, affordable care. We can also provide a helping hand with activities of daily living. Call 1-877-777-1822 or 256-831-3250


The Story of Berty Button Kids, the Relation to Jelly Beans and The New Childrens Story Book Series

Tue, 11 Dec 2012 01:58:24 EST

ALBURY, Australia December, 2012 – In the 'Berty Button Kids' children's truck story book series, the adventures of a real fleet of trucks covered in jellybean images is depicted through their caricatures with names such as Berty Button, Quartez, and Mini Bert. But the story of how Berty Button Kids - a children's product - was founded in the traditionally male-dominated transport industry, is quite unusual.

Berty Button Ltd was originally a transport company owned by Mark Button, which offered transport services in Perth and was riding the wave of the mining boom. One day, Mark was close to burnout due to the increased demand for his transport services, and mentioned this to his business partner and the brains behind Berty Button Kids, Marina Bertolino.

A few days later, Marina spotted a bright and positive card covered with jelly beans at a card stand. She mailed it to Mark with a message that the future is bright and colourful just like the jelly beans in the card. Mark appreciated the bright and positive gesture, and it marked the beginning of an organisational change – Mark was about to cover all of his trucks in jellybeans.

In July 2007, the Berty Button trucks launched their new, colourful artwork at an annual fundraising event for children with leukaemia called Convoy for Kids. After seeing all of the children's glee spread across their faces as they saw the jelly bean covered trucks, Marina understood the impact the jellybean trucks could have on the daily lives of people all around Perth, and set out on a mission to bring a smile to the faces of more children through her innovative children's story book series focused on the adventures of the trucks.

Berty Button Kids is a series of fun and colourful Australian kids' story books, which are based on the joyful and delightful experiences of the professional drivers from Berty Button and how they go about their work day. The beautifully illustrated first book in the series, BertyButton Gets a Team!, is set to be launched during Children's Week between 20-28 October 2012. The stories follow the jellybean trucks from Perth to the far North West and across other parts of Australia, just like the real trucks.

A school delivery recently caused upheaval as the children refused to work while the jelly bean truck was on the premises, enthused by the bright jellybean image on their delivery truck. The brains behind Berty Button Kids, Marina, expects that once children around Australia begin reading the children's story books, they won't be able to get enough of the colourful trucks that depict an image of positivity in an increasingly tougher world.

For more information about the colourful children's truck story book series Berty Button Kids, please visit

Source: WebWire

From Our Blogs

New Coffee Table Books That Make Great Holiday Gifts

Coffee table books are a window into one’s personal tastes and interests

Festive Cocktails for Holiday Hosting

Consider creating a few signature cocktails for the occasion.

Simple, Thoughtful Recipes Work Best for Holiday Feasts

Byrn’s book features this recipe for Kentucky Brown Sugar Pie

Deck the Halls with Smart Home Technology

There are ways to modernize almost every part of your home.

Sign up for our weekly newsletter.

Our Website Sponsors

LaMar's Donuts

Our donuts are the ultimate indulgence. Visit us at our 1781 Hamric Drive E. location in Oxford. Call 256-832-4353.

TCBY Yogurt

The country's best yogurt. Softserve, hand scooped, smoothies, cakes, pies, and specialty items. There's nothing like a specialty ice cream cake for your next special occasion! Visit or Anniston location at 1903 Quintard Avenue. 256-238-8229.

Walmart Super Center

Save Money, Live Better! Walmart! WDNG is proud to give away a delicious birthday cake from the Oxford Walmart bakery in our weekly birthday club drawing.

Northeast Alabama Regional Medical Center

RMC's mission is to provide advanced health care of the highest quality with compassion and integrity to every patient.Over 185 physicians & most major specialties comprise Regional Medical Center’s medical

Batteries Unlimited

Your local source for just about every battery you can imagine. Call us first at 256-238-9005.