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RTL and Mobistar join forces to launch Plug Mobile

Mon, 12 Mar 2012 09:47:49 EST

Brussels - The entire RTL universe on your mobile. That´s what Mobistar and RTL Belgium are proposing to all fans of the channel Plug RTL, with a mobile offer designed just for them: Plug Mobile. On the menu: free access to the three channels of RTL Belgium via the 3G network, videos on demand on your mobile telephone, exclusive contests, zapping and even the possibility of choosing which films will be broadcasted on Plug RTL. A proposal that's sure to win over the channel´s young lifestyle public!

RTL and Mobistar are two strong and experienced brands that seemed destined to hook up. That's why the companies are today pleased to announce a partnership to launch and energise the Plug Mobile offer. Starting March 12th, it will be available in 450 Mobistar points of sale in Wallonia and Brussels. Plug Mobile is not only a prepaid mobile phone offer that is both simple and advantageous, but also and above all a privileged access to the universe of RTL Belgium, and of Plug RTL in particular.

Philippe Delusinne, CEO of RTL Belgium: 'For RTL, digital convergence is a reality, especially for the younger generations, and Plug Mobile clearly responds to this imperative. Thanks to this new mobile offer, we enable this target public – which is, precisely, highly mobile - to remain in contact with our TV channels and our contents at any time, wherever they are. After an initial collaboration distributing the RTL channels on the Starpack digital TV platform, Plug Mobile will consolidate our strategic partnership with Mobistar.'

Jean Marc Harion, CEO of Mobistar: 'This co-marketing agreement with RTL Belgium fits perfectly within our strategy of partnerships, whose objective is to synergize with other brands in order to target market segments where we have less of a presence with the Mobistar brand. Via the Plug Mobile brand we're reaching a younger, more feminine target group and further strengthening our position in the highly competitive prepaid cards segment. I´m delighted by this structural and strategic partnership between Mobistar and RTL Belgium, and I hope that this alliance will perpetuate itself by evolving towards other screens as well.'

Intended for the ultra-connected between ages 15 and 34 who love television, cinema and the latest trends, the Plug Mobile offer includes functionalities that are altogether novel on the Belgian mobile telephony market:

  • free surfing on the Plug RTL portal (accessible via an iPhone or Android application or via a dedicated mobile site), with access in 3G to the three channels of RTL Belgium in Mobile TV and to a selection of the best videos on demand of RTL Belgium (including an exclusive and daily 12-minute zapping broadcast every day at 6.10 p.m. on Plug RTL)

  • the possibility of becoming a Plug RTL programmer and voting for the horror film that will be broadcasted on the channel Friday evening during the 'Plug Horror Show'

  • contests in order to win seats at VIP avant-premières abroad, to attend film shoots, or to win DVDs, concert tickets, etc.

Plug Mobile is activated free of charge, and each customer can keep his or her current number. It is possible to top up for 5, 10 or 15 euros. Each 10-euro top-up offers the following additional benefits: 5000 text messages to Plug Mobile and Mobistar, 30 minutes of calls to Plug Mobile and Mobistar. Each 15-euro top-up offers the following additional benefits: 5000 text messages to Plug Mobile and Mobistar, 60 minutes of calls to Plug Mobile and Mobistar. For each top-up, the offer also includes 10 MB of data for surfing the web.

The rates to other operators are 30 cents per call minute, 12 cents per text message and 50 cents per MB of mobile data traffic. Moreover, each Plug Mobile customer can opt for a fixed charge of 5 euros including 500 text messages to all Belgian networks, as well as for all of the other options for prepaid customers offered by Mobistar, like unlimited access to Facebook and Twitter for 3 euros for example.


Source: WebWire



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