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Eservices Brings Flowers And Constructions Together On The Online Belgian Market

Fri, 5 Oct 2012 12:20:31 EST

ESERVICES is a company in Belgium specialized in e-commerce. They are the creators of several websites who provide different services for the Belgium market: flower delivery, flowers for wedding and events, windows, house roofs and isolation, house renovations. 

What do all these have in commun? Good SEO, thorough research, marketing know-how and reliable partners. 

"You don't have to be a specialist in each category in order to increase sales. If your websites are the first in their category in ranking, visitors will come naturally. Then it's our partners job to make them happy" says Petru Teodorescu, CEO of ESERVICES.

In each category ESERVICES collaborates with specialists in their domain. Everybody does its job perfectly, so the client is happy all throughout the process. The first contact to the business is the website, so it is ESERVICES's job to present a quality, easy to browse website. Once the trust has been gained and the order has been passed, the other collaborators enter the arena: the florists, the window specialists or the experts that repair roofs, just to name a few. It's their job to deliver the best quality services at fair prices, so the client is in the end happy for his whole customer experience. 

The first chosen category was flowers and the reason for this choice was their excellent conversion rate. So DirectFlora  (in french livraison fleurs belgique) was born, an online florist shop that offers flower delivery services in Belgium, Luxembourg and Netherlands. DirectFlora is now among the top online florists in Belgium and its services of flower delivery are highly appreciated by the Belgian customers. ESERVICES is the brain behind the website,where the customer places the order, while their florist partners finish the process and deliver the ordered flowers. 

Extending to events, mariages and corporate flowers was the next natural step to take. ESERVICES, in collaboration with one of their florist partners created Le Studio Extraordinaire, which offers flowers for weddings, special events and businesses. 

With constructions, the other segment ESERVICES now opperates in, it was a different story. A Belgian construction company came to ESERVICES to seek help for the online platform. A collaboration based on trust, similar business vision and care for the customer began immediately. Belvitrage (www.chassisenpvc.be) and BelgaToit (www.toiturebruxelles.be) are two of the brands that were born out of this collaboration. 

Belvitrage is all about windows. PVC, aluminium or wood, double or triple glazing, doors, anything you need. German quality, professional workers and fast services are some of the main strong points of Belvitrage. 

BelgaToit takes care of your roofs, building, reparing or isolating them. All kind of roofs (en tuile, ardoises, toiture plates) are being taken care of by qualified workers.

"Our business registered significant growth since we started our collaboration with ESERVICES. A lot of potential customers contact us every day thanks to the websites ESERVICES created and administrates. We didn't know the power of online was so big, we are very glad we made this choice. Especially in Belgium, where the competition in the construction segment is fierce and everybody wants a piece of the market", declared Peter De Braekeleer, Sales Director at Belvitrage and BelgaToit. 

What's next?

"Only good things.", says Petru Teodorescu, Manager ESERVICES. "First, grow the existing websites and then hit new categories. Why not clothes, toys, travel. It's a big world with plenty of needs.The sky is the limit."

ESERVICES is preparing to launch a new website with gift baskets, so anyone can send to a dear friend, family member or lover a basket full of joy and delicious products. 
Le Gourmandin (www.paniercadeau101.com) sends baskets to Belgium, Luxembourg and France.


Source: WebWire



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