Infignos Media -- buyersUSA Consulting
NOW PLAYING
15 Radio Streams
Click Here
The Downtown Market
Advertise Here

From Retail - Food / Beverages

Brought to you by Sunny King Toyota

Sunny King Toyota has received almost as many accolades as our Toyotas,including more than 25 prestigious industry awards from Toyota and Southeast Toyota. Stop by to see how all of this can benefit you! 2570 US Hwy 78 E, Anniston.1-800-365-3001

Eating for Health

HP Helps McCormick Bring Flavors to Life in McCormick World of Flavors Retail Destination

Thu, 4 Oct 2012 12:15:53 EST

PALO ALTO, Calif., --

HP today announced that its technology is powering a new interactive, hands-on experience for shoppers and visitors at McCormick & Company's new store that highlights the food brand's global flavors.

McCormick World of Flavors, a 3,800-square-foot complex at the Baltimore Inner Harbor is part store and part tourist attraction. The destination plays a role in the burgeoning revival of the historic waterfront area and is designed to educate new generations about McCormick and its flavors.

McCormick has worked with 5thScreen Digital Services—HP's integration partner for the project—to deploy 42-inch, touch-enabled HP digital signage displays and HP TouchSmart All-in-One PCs within the flagship store.

McCormick World of Flavors features five digital engagements, including the scent-based game "Guess That Spice," and a 28-foot wall dedicated to McCormick's rich past, and the history of spices and flavors. It also offers "FlavorPrint," which allows consumers to determine their flavor profile, a cooking demonstration area where they can pick up culinary tips, and "Flavors in the Making," a series of entertaining videos they can view to see how herbs and spices like saffron and cinnamon go from plants around the world to the table.

The interactive displays also demonstrate ways a brand can reward customer loyalty or offer sales incentives. After they test their smelling capabilities with Guess That Spice, visitors are dispensed a discount coupon they can use in the store.

"Telling the story of how McCormick has grown from a spice company to a global flavor company was an exciting challenge. HP touch displays enable us to tell our story to visitors in an immersive experience ," said Kathleen Haley, director, Corporate Brand and Communications, McCormick. "5thScreen Digital Services were integral partners in creating the content and look and feel of these environments, allowing customers to learn more and sample our brand in exciting new ways."

"Capturing McCormick's vision, we deployed HP's technology in the five unique interactive zones to inspire the exploration of flavors," said Keith Kelsen, chief executive officer, 5thScreen Digital Services. "We used digital media mapping storewide to create a seamless, natural experience that showcases McCormick's history and its growing global breadth of its flavors."

5thScreen Digital Services is a member of HP's ecosystem of partners that deliver state-of-the-art customer engagement projects, such as the McCormick World of Flavors retail destination. Through its strong collaborations with diverse integrators, HP delivers the omnichannel experience, connecting customer touchpoints from websites to kiosks, traditional and mobile point of sales (POS) systems, and peripherals.

"The incorporation of interactive digital signage throughout McCormick World of Flavors helps create a unique customer experience that showcases the brand while entertaining and educating visitors," said Richard Arnold, director, Marketing, Retail Solutions, HP.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

 

-----
© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


Source: WebWire



From Our Blogs

Fun DIY Projects for Back to School

Personalizing and accessorizing school supplies, lockers and work spaces can be a simple antidote.

Tips to Save for College

More than a few households are coping with “sticker shock” when it comes to higher education costs.

$17.33 Per Hour = Happiness?

New Research Shows Happiness Doesn't Increase over $69,300 in Alabama

Help Kids Stay Organized for a Fresh Start this School Year

By studying smarter, staying organized and keeping motivated, students can learn to juggle it all.


Sign up for our weekly newsletter.

Our Website Sponsors

TransformationSolutions.com

Stop smoking, lose weight, and even improve your golf score. For our free consultation call 256-237.8049 or visit us on the web at transformationsolutions.com

Buyer's Edge Realty

Annie Brunson, Buyer’s Edge Realty: A long record of successfully guiding buyers and sellers through all aspects of real estate.

Oxford Carpets Coldwater

A new depth of 1st quality luxury for your family at frugal prices! Always 50% less than our local competitors! Call Oxford Carpets Coldwater at 256-835-2155

LaMar's Donuts

Our donuts are the ultimate indulgence. Visit us at our 1781 Hamric Drive E. location in Oxford. Call 256-832-4353.

TCBY Yogurt

The country's best yogurt. Softserve, hand scooped, smoothies, cakes, pies, and specialty items. There's nothing like a specialty ice cream cake for your next special occasion! Visit or Anniston location at 1903 Quintard Avenue. 256-238-8229.