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Local Businesses In Curitiba Erupt Online

Wed, 26 Sep 2012 14:16:42 EST

Every small business in America realizes the importance of building an online presence. People have practically ceased using resources like the yellow pages in telephone books in exchange for businesses that can be found on Google, Facebook, and other web-based properties.

With the economical progress happening over the last few years in Brazil, now even low-income citizens in Brazil look to the internet for local businesses.  The city of Curitiba has long been hailed as one of the most modern and well-developed cities in the world, not just in Brazil. Still, only now do even the smallest businesses consider an internet presence to be an essential form of marketing media.

For example, there are no shortage of lawyers in Curitiba but only within the last several weeks has it been possible to locate lawyers such as Ines Estanislava Pucci (http://advogadocuritiba.listasa.com.br) or Lobo Pacheco (http://advogadocuritiba.cleanwater.com.br). This form of online advertising extends beyond just law professionals, however, since it has also become necessary for companies working in construction (http://allonconstrucoes.listasa.com.br) as well as in glass work (http://vidracariacuritiba.listasa.com.br).

Mobile advertising is still a lesser used format since much of the Brazilian consumer base does not make use of celular internet services, which cost a premium.  The growing sales of smartphones and tablets will push this market into necessity soon, probably before the end of 2014 when Brazil hosts the men's FIFA World Cup of soccer.

Until then, small businesses in Brazil are still playing 'catch up' when it comes to local digital advertising. As more and more social media networks are translated into Portuguese to reach this exploding market, they will also become more important channels of advertising for local businesses, but are also an inefficient form of advertising in Brazil at this time.


Source: WebWire



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