Infignos Media -- buyersUSA Consulting
NOW PLAYING
15 Radio Streams
Click Here
TMS Wellness Institute
Advertise Here

From Entertainment and Media - Advertising / Marketing

Brought to you by Buyer's Edge Realty

Annie Brunson, Buyer’s Edge Realty: A long record of successfully guiding buyers and sellers through all aspects of real estate.

Abundance

John McDougall Awarded Conversion Optimization Master Certification - by Market Motive -

Fri, 2 Mar 2012 10:12:01 EST

Danvers, MA March 2, 2012 --   John McDougall, founder and president of McDougall Interactive --  http://www.mcdougallinteractive.com -- the North Shore's largest interactive agency has met all requirements and been awarded Conversion Optimization Master Certification by Market Motive, a leading web-based internet marketing training and certification institution.

Mr. McDougall underwent rigorous and intensive training in order to be certified as a Master in Conversion Optimization.  'In order to deliver the best conversion rates for our clients, we utilized Market Motive, the best source for training and education in the industry. Master Certification is visible proof that we have the tools, expertise and hands-on experience to harness the power of the Internet on behalf of our clients,' he said. A veteran of decades of search engine marketing, Mr. McDougall stressed how critical conversion optimization is now  that driving traffic is so competitive, and he is surprised at how few people are doing it. 

'For example, for every $92 spent driving traffic to websites, only $1 is spent increasing conversions.  Conversion techniques are a red-hot method for making any business's Internet marketing investment pay off,' he said. Skills learned, taught and used in the education and certification process include:

  • Ability to make more engaging sites through better headline and body copy
  • Defining the business goals of each page and making calls-to-action more visible
  • Tracking conversions with analytics
  • Making web sites more attractive to multiple personality types
  • A commitment to continual testing


Mr. McDougall added, 'Tools used include Google Website Optimizer, Clicktale.com, Usertesting.com and feng-gui.com.'

On May 2, 2012, McDougall Interactive is hosting a one-day seminar featuring Paul Gillin, acknowledged social media expert, along with hands-on Internet marketing professionals in a 'Double Whammy' discussion of SEM and social media. The seminar http://www.searchsocialseminar.com is at the Burlington, MA Marriott, adjacent to Route 128.

About McDougall Interactive
Danvers, MA based McDougall Interactive offers SEO-web development for search engine, social media marketing and online public relations. The company is 100% focused on driving traffic to websites.  In conjunction with search engine marketing strategies, McDougall Interactive leverages extensive web design and development knowledge for maximum conversions. Visit http://www.mcdougallinteractive.com for more information.


Source: WebWire



From Our Blogs

New Coffee Table Books That Make Great Holiday Gifts

Coffee table books are a window into one’s personal tastes and interests

Festive Cocktails for Holiday Hosting

Consider creating a few signature cocktails for the occasion.

Simple, Thoughtful Recipes Work Best for Holiday Feasts

Byrn’s book features this recipe for Kentucky Brown Sugar Pie

Deck the Halls with Smart Home Technology

There are ways to modernize almost every part of your home.


Sign up for our weekly newsletter.

Our Website Sponsors

TransformationSolutions.com

Stop smoking, lose weight, and even improve your golf score. For our free consultation call 256-237.8049 or visit us on the web at transformationsolutions.com

Buyer's Edge Realty

Annie Brunson, Buyer’s Edge Realty: A long record of successfully guiding buyers and sellers through all aspects of real estate.

Oxford Carpets Coldwater

A new depth of 1st quality luxury for your family at frugal prices! Always 50% less than our local competitors! Call Oxford Carpets Coldwater at 256-835-2155

LaMar's Donuts

Our donuts are the ultimate indulgence. Visit us at our 1781 Hamric Drive E. location in Oxford. Call 256-832-4353.

TCBY Yogurt

The country's best yogurt. Softserve, hand scooped, smoothies, cakes, pies, and specialty items. There's nothing like a specialty ice cream cake for your next special occasion! Visit or Anniston location at 1903 Quintard Avenue. 256-238-8229.