Infignos Media -- buyersUSA Consulting
NOW PLAYING
15 Radio Streams
Click Here
Buyer's Edge Realty
Advertise Here

From Entertainment and Media - Advertising / Marketing

Brought to you by ERA King Real Estate

We bring the world to Alabama's doorstep. Offices in Birmingham, Anniston, Gadsden, and Lincoln. Call us at 256-831-5656 or visit us at eraking.com.

Commitment

John McDougall Awarded Conversion Optimization Master Certification - by Market Motive -

Fri, 2 Mar 2012 10:12:01 EST

Danvers, MA March 2, 2012 --   John McDougall, founder and president of McDougall Interactive --  http://www.mcdougallinteractive.com -- the North Shore's largest interactive agency has met all requirements and been awarded Conversion Optimization Master Certification by Market Motive, a leading web-based internet marketing training and certification institution.

Mr. McDougall underwent rigorous and intensive training in order to be certified as a Master in Conversion Optimization.  'In order to deliver the best conversion rates for our clients, we utilized Market Motive, the best source for training and education in the industry. Master Certification is visible proof that we have the tools, expertise and hands-on experience to harness the power of the Internet on behalf of our clients,' he said. A veteran of decades of search engine marketing, Mr. McDougall stressed how critical conversion optimization is now  that driving traffic is so competitive, and he is surprised at how few people are doing it. 

'For example, for every $92 spent driving traffic to websites, only $1 is spent increasing conversions.  Conversion techniques are a red-hot method for making any business's Internet marketing investment pay off,' he said. Skills learned, taught and used in the education and certification process include:

  • Ability to make more engaging sites through better headline and body copy
  • Defining the business goals of each page and making calls-to-action more visible
  • Tracking conversions with analytics
  • Making web sites more attractive to multiple personality types
  • A commitment to continual testing


Mr. McDougall added, 'Tools used include Google Website Optimizer, Clicktale.com, Usertesting.com and feng-gui.com.'

On May 2, 2012, McDougall Interactive is hosting a one-day seminar featuring Paul Gillin, acknowledged social media expert, along with hands-on Internet marketing professionals in a 'Double Whammy' discussion of SEM and social media. The seminar http://www.searchsocialseminar.com is at the Burlington, MA Marriott, adjacent to Route 128.

About McDougall Interactive
Danvers, MA based McDougall Interactive offers SEO-web development for search engine, social media marketing and online public relations. The company is 100% focused on driving traffic to websites.  In conjunction with search engine marketing strategies, McDougall Interactive leverages extensive web design and development knowledge for maximum conversions. Visit http://www.mcdougallinteractive.com for more information.


Source: WebWire



From Our Blogs

$17.33 Per Hour = Happiness?

New Research Shows Happiness Doesn't Increase over $69,300 in Alabama

Help Kids Stay Organized for a Fresh Start this School Year

By studying smarter, staying organized and keeping motivated, students can learn to juggle it all.

Quick and Tasty Lunch Ideas to Take to Work

Find yourself other quick and tasty lunch ideas that are satisfying and have nutritional value.

National Curb Appeal Month: Tips to Upgrade Your Home’s Exterior

August marks the first National Curb Appeal Month


Sign up for our weekly newsletter.

Our Website Sponsors

The Party Center

Everything you need for your next party! Specializing in items for your birthdays, weddings, anniversaries, and all holidays and special occasions. Located at 1716 Hamric Drive East in Oxford. Call 256-831-4449.

Transformation Technologies

Improve your golf scores. View our free 16 minute golf course at golf.transformationsolutions.com

Oxford Lumber

Neighborhood service and warehouse prices since 1958. We're also proud to own and operate Roanoke Ace Home Center, Talladega Ace Home Center and Jacksonville Home Center. Oxford Lumber is located at 1400 Barry Street. Call 256-831-0540

Frontera Bar & Grill

Mexican quisine at it's finest. For lunch, dinner or take out, visit Frontera Bar & Grill 1750 Hamric Dr E Oxford, AL 36203? (256) 835-9905

Signature In Home Care

Our mission is to help seniors remain independent in their homes as long as possible by offering quality, affordable care. We can also provide a helping hand with activities of daily living. Call 1-877-777-1822 or 256-831-3250