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Exclusiv Vodka Named 2012 Hot Prospect Winner by Shanken News Daily

Tue, 11 Sep 2012 11:00:00 EST

MANALAPAN, NJ – The Shanken News Daily sister publication Impact Newsletter honored Exclusiv Vodka with a spot on its Hot Prospects List of 2012. The list features the U.S. market's most promising wine and spirits growth brands. Brands qualifying as Hot Prospects must have posted at least 15% depletions growth in 2011 while also showing consistent growth in 2009 and 2010. Brand volumes must be at least 50,000 cases but not more than 200,000 cases. New products can also qualify as Hot Prospects if they pass the 50,000-case mark in their first year.

Exclusiv Vodka burst onto a saturated market place in 2006 and quickly gained critical acclaim for its expensive taste and modest price tag.  The average price for a 750ml bottle surprises consumers at just $9.99.  At the helm of the company, a newcomer to the vodka industry, Serge Chistov, who had the idea to create the vodka in Moldova, a country known for producing some of the finest spirits Eastern Europe has to offer and import it to the US.  His strategy was simple; provide the highest quality vodka at a fair and affordable price.

Since being introduced, Exclusiv Vodka has been showered with acclaim and awards including a Double Gold medal in the 2012 San Francisco World Spirits Competition.  It also scored 91 out of 100 points in the 2012 Tastings.com reviews from the Beverage Tasting Institute, beating Finlandia and Skyy (each 88 points) and tying Chopin and Svedka. Exclusiv Vodka was also the '2011 Best Value Vodka $10 and Under' winner.

'Our pricing strategy turned out to be extremely timely,' Chistov explains.  'Shortly after we introduced Exclusiv Vodka to the US market, the industry was buzzing about 'value', and that was something that we were the best at providing along with a taste that consumers loved.'

Exclusiv's sales are expected to double this year and the Vodka is being introduced in two New England states later this month.

About:
Exclusiv Vodka is imported through Serge Imports, LLC and is available in RI, MASS, NY,NJ CT, FL, MD, DC, SC and GA through the Charmer Sunbelt Group (CSG), one of the nation's leading distributors of fine wines, spirits, beer and other beverages. CSG operates local distributor and/or brokerage houses in 15 markets – Alabama, Arizona, Colorado, Connecticut, Delaware, Florida, Maryland, Mississippi, New Jersey, New York (Metro and Upstate), Pennsylvania, South Carolina, Virginia, and The District of Columbia.

For information about where to buy Exclusiv Vodka, please go to http://www.exclusiv-vodka.com/where-to-buy-vodka


Source: WebWire



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