Infignos Media -- buyersUSA Consulting
NOW PLAYING
15 Radio Streams
Click Here
160 Cheryl Lane Eastabooga al
Advertise Here

From Retail - Fashion / Appeal

Brought to you by TCBY Yogurt

The country's best yogurt. Softserve, hand scooped, smoothies, cakes, pies, and specialty items. There's nothing like a specialty ice cream cake for your next special occasion! Visit or Anniston location at 1903 Quintard Avenue. 256-238-8229.

Eating for Health

Hotter Shoes reveals uncomfortable shoes cost UK women £2.5 billion per year -

Wed, 25 Jul 2012 11:10:48 EST

Women across the UK are frittering away £2.5 billion* each year on uncomfortable shoes they rarely wear a new study** has revealed.

The average woman in the UK spends £136.52 on five new pairs of shoes every year, at a cost of £27.40 each. Instead of investing wisely in shoes they can wear more than once, three out of the five pairs of women's shoes end up at the bottom of the wardrobe having only been worn once or twice, because they hurt the wearer's feet.

The research, commissioned by shoe specialist Hotter Comfort Concept, also revealed that 40% of the 1000 women questioned admitted to choosing their shoes purely for how they looked and not how they felt on their feet.

Lisa McCarten from Hotter, said: "Shoes really can change your life: they have an impact on the health of your feet, can influence how you feel and play a significant part in how much you enjoy your day. Not only do uncomfortable shoes make for a bad day today, squeezing your toes into ill-fitting footwear can also damage your feet causing pain and discomfort in later life."

Worryingly almost a third of women (28%) who have tried on shoes and know that they will be uncomfortable, still purchase them as they can't resist how they look.

Lisa continued: "We all want to look our best, keep up with our busy lives and have fun; stylish comfy shoes are an essential part of the modern woman's wardrobe to help her tackle all three."

62% of women revealed that they spend at least one day a week wearing uncomfortable shoes with 48% hoping to wear them in until their feet get used to them.

More than half of women (53%) will keep uncomfortable shoes for up to a year before giving up on them and throwing them away despite only wearing them once.

They also revealed that they own at least four pairs of shoes just to be worn when sitting down or 'Dinner Shoes' that look amazing but are very painful to walk in.

Regionally, women in Chelmsford buy the most shoes, purchasing on average seven new pairs a year whereas women in Leicester buy the least purchasing just four pairs every year.

Women in Worcester buy the most uncomfortable shoes admitting that 70% of their shoe collection has only been worn once, whereas women in Cambridge are the most comfort savvy revealing that just 20% of their collection has been worn only once.

To assist with the problem of uncomfortable shoes, Hotter's website offers a handy shoe fitting guide, allowing customers to ensure their shoes will fit just right.

-Ends-

Note to editors:
* The average women in UK buys three pairs of shoes at £27.40 each per year (£82.20) x UK female population of 31.4million
**Hotter research completed by ONEpoll of 1000 women in UK, June 2012

About Hotter Comfort Concept:
Hotter Comfort Concept is the UK's biggest shoe maker, with one of the most advanced production facilities in Europe. The company makes a range of comfort shoes and men's footwear which include 'Comfort Concept' features such as smooth internal seams, removable insoles, soft leather uppers and soft padding.

The 1.5 million pairs of comfortable shoes designed and made in Hotter's UK factory in 2012 will have shock absorbing soles which contain millions of air bubbles, making Hotter shoes incredibly light, giving the feeling of walking on air.

PR Contact:
Melanie Killilea
PR Manager
Hotter Comfort Concept Shoes
2 Peel Road
Skelmersdale
Lancashire
WN8 9PT
01695 712720
www.hottershoes.com


Source: WebWire



From Our Blogs

New Ways to Volunteer in Your Community and Beyond

There are a variety of new ways you can make an impact in your community.

Ways to Keep Your Community Safer

As an average citizen, there are several steps you can take to make your community safer.

Tips to Make Playtime Educational and Fun

Playtime should be fun and educational.

How to Turn Personal Obstacles into Triumphs

Young is offering insights into how to turn your impediments into assets.


Sign up for our weekly newsletter.

Our Website Sponsors

Walmart Super Center

Save Money, Live Better! Walmart! WDNG is proud to give away a delicious birthday cake from the Oxford Walmart bakery in our weekly birthday club drawing. www.walmart.com

Northeast Alabama Regional Medical Center

RMC's mission is to provide advanced health care of the highest quality with compassion and integrity to every patient.Over 185 physicians & most major specialties comprise Regional Medical Center’s medical staff.256-235-5121.www.rmccares.org

Tangible Investment Group

Since 2006 we've been buying your gold and jewelry. Highest Prices Guaranteed, and you can take that to the bank! Located on 5th floor in Wells Fargo Bank Building, Quintard Ave. Anniston. Call us at 256-231-0444.

Batteries Unlimited

Your local source for just about every battery you can imagine. Call us first at 256-238-9005.

Doc's Furniture

Good used furniture,antiques & collectibles. Located on the corner of Hwy 202 & 300 1st Ave. W. (Anniston) Open Mon-Sat 9-5. Call 256-310-8223