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Mon, 13 Feb 2012 11:19:43 EST New York, NY (February 13, 2012) — Sir Richard's announced today its donation of 500,000 condoms to Haiti. The donation will be made available for free at Partners In Health's (PIH) clinics including the Mirebalais National Teaching Hospital, built by PIH in collaboration with Haiti's Ministry of Health. Scheduled to arrive in late spring, the condom donation marks Sir Richard's first step in helping address the global shortage of condoms in developing countries by donating a condom for every one purchased.
In addition to helping bridge the need gap for condoms, Sir Richard's aims to deliver a product and brand that is culturally relevant to Haitians, thus promoting usage. Sir Richard's worked with Marc Baptiste, the company's creative director to Haiti, a Port-au-Prince native, and acclaimed artists, to create the brand KORE, (pronounced kȯr-ā) which is a slang term that translates as 'I have your back.' The packaging also incorporates Haitian Kréyòl messaging and visual instructions.
'At the heart of Sir Richard's is our belief that the power of business can not only deliver a quality product, but can also help serve the global community,' said Jim Moscou, CEO of Sir Richard's. 'Delivering KORE is the first step in seeing that vision come to fruition.'
The KORE condoms will be distributed through Partners in Health (PIH), the esteemed international NGO and its Haitian sister organization, Zanmi Lasante ('Partners In Health' in Haitian Kréyòl). Zanmi Lasante has been delivering quality healthcare in rural Haiti for more than twenty-five years.
'Within the last year, Partners In Health has treated more than 6,300 HIV-positive patients in Haiti. Reinforcing the importance of condom use and ensuring that condoms are available and accessible is key in our battle against the spread of HIV/AIDS. PIH is deeply grateful for Sir Richard's partnership in this mission, 'said Christopher Hamon, Haiti Procurement Coordinator for Partners In Health.
'Haiti is the closest thing to my heart. I want to help the country progress in any and every way possible. And working with Sir Richard's, we are able to help bring people together -- through trust, love, and protection,' said Marc Baptiste, creative director to Haiti for Sir Richard's.
'We are humbled and inspired by the incredible work of Partners In Health,' said Mathew Gerson, co-founder of Sir Richard's. 'With a mission of providing the world's best medical care to those most in need, it is our great honor to support their work.'
Inspired by Partners In Health's work and taking into account various economic and social factors, Sir Richard's identified Haiti as its first donation site. Here is an overview of key facts:
About Sir Richard's Condom Company
Sir Richard's Condom Company launched in 2010 with the belief that the power of business can help bring health and pleasure to the global community. Sir Richard's is helping address the global condom shortage by donating a condom to a developing country for every one purchased. Exceeding FDA requirements, Sir Richard's condoms are of the highest quality and made with 100% natural latex, without casein (making them vegan-friendly), and with lubricant free of spermicide, glycerin and parabens. Sir Richard's condoms can be purchased nationwide at Whole Foods Market, natural markets, and pharmacies, as well as online at Drugstore.com, and SirRichards.com
About Partners in Health
Partners In Health (PIH) works in 12 countries around the world to provide quality healthcare to people and communities devastated by joint burdens of poverty and disease. PIH has been providing vital healthcare services in Haiti for more than 20 years and is the largest healthcare provider in the country, working with the Haitian Ministry of Health to deliver comprehensive healthcare services to a catchment area of 1.2 million across the Central Plateau and Lower Artibonite Valley. PIH had 4,400 staff in Haiti before the 2010 earthquake.
For more information, visit www.pih.org or www.standwithhaiti.org.
Leland Drummond, Public relations representative
Sir Richard's Condom Company
646/490.2945 | firstname.lastname@example.org
Mia Herron, Director of marketing and communications
Sir Richard's Condom Company
310/526.1340 | email@example.com
Kria Sakakeeny, Media relations specialist
Partners In Health
617/998.6541 | firstname.lastname@example.org
New York, NY (February 13, 2012) — Sir Richard's announced today its donation of 500,000 condoms to Haiti. The donation will be made available for free at Partners In Health's (PIH) clinics including the Mirebalais National Teaching Hospital, built by PIH in collaboration with Haiti's Ministry of Health. Scheduled to arrive in late spring, the condom donation marks Sir Richard's first step in helping address the global shortage of condoms in developing countries by donating a condom for every one purchased.