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Michelle Keefe Named Chief Operating Officer - at Publicis Touchpoint Solutions, Inc -

Tue, 7 Feb 2012 09:30:40 EST

Yardley, PA—February 7, 2012—Publicis Touchpoint Solutions, Inc—a leading provider of multichannel message delivery solutions for the life sciences industry—has announced that Michelle Keefe has joined the organization as chief operating officer. Publicis Touchpoint Solutions is a division of Publicis Healthcare Communications Group.

Ms. Keefe has nearly 25 years of experience in the life sciences industry. She joins Publicis Touchpoint Solutions from The Visiting Nurse Service of New York, the largest not-for-profit homecare provider in the United States, where she held the role of vice president, business development. Ms. Keefe successfully led their team of 350 account managers, clinical and nonclinical intake staff, contact center business, and business development team.

Ms. Keefe spent the majority of her career at Pfizer where she served as regional president, Midwest. At Pfizer she was responsible for the company's primary care portfolio in seven states and handled all operations of the Midwest regional business unit, including marketing, sales, strategy, public affairs, and managed care accounts. She directed launches of billion dollar brands, led the design of Pfizer's regional business unit model for their US primary care business unit, and consistently met or exceeded sales targets and performance. Ms. Keefe held several other positions at Pfizer, including vice president of sales, Pratt Division; national sales director, cardiovascular specialty division NY; regional manager, Steere, Northeast; and director of division operations for Pfizer Labs.

'Given the strong growth of Publicis Touchpoint Solutions, it became essential to appoint a chief operating officer to assume the increasing responsibilities and manage all aspects of our commercial business,' stated Rick Keefer, president, Publicis Touchpoint Solutions. 'Michelle is an intelligent, effective leader with an extraordinary track record of success. Her insight will help strengthen our organization and advance our ability to deliver precision multichannel message delivery teams for our clients. On behalf of the entire executive leadership team, I am proud to welcome Michelle as our chief operating officer.'

Ms. Keefe will report directly to Rick Keefer and be based out of Touchpoint's Yardley, PA headquarters. 
For business inquiries, please contact Touchpoint Business Development, at (215) 525-9810 or eMail
About Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions provides a comprehensive array of multichannel message delivery solutions to the life sciences industry. From in field to inside and from promotional to clinical, Publicis Touchpoint Solutions centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. A wide range of vital support solutions—each of which serves all of the company's message delivery channels—includes recruiting, training, performance management, operations, data/analytics, and compliance. Publicis Touchpoint Solutions provides the human touch to precision multichannel messaging delivered at the right time and through the right channels to achieve maximum impact. Publicis Touchpoint Solutions is a member of the Publicis Healthcare Communications Group.

About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Group, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. PHCG is dedicated to delivering ideas of purpose that compel action, change lives, and amplify business outcomes. With more than 4,000 employees, PHCG manages 14 agency brands through 53 offices located in 11 countries. PHCG's global brands are Saatchi & Saatchi Health, Publicis Life Brands, Digitas Health, Razorfish Health, Publicis Healthware International, Publicis Touchpoint Solutions, and Publics Medical Education Group, as well as strong regional brands.


Source: WebWire

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