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Publicis Touchpoint Solutions Expands - Clinical Health Education Division -

Tue, 21 Feb 2012 08:54:54 EST

Yardley, PA—February 21, 2012—Publicis Touchpoint Solutions, Inc—a leading provider of multichannel message delivery solutions for the life sciences industry—has recently expanded their clinical health education division, Touchpoint Clinical Solutions, with the recent awards of four new clinical health education teams.

"The award of these four new clinical teams, which includes nearly 150 clinical health educators, is a significant expansion for our clinical center-of-excellence and reflects the growing market need for clinical education programs', notes Doug Young, PhD, vice president, Touchpoint Clinical Solutions. 'The life sciences industry is rapidly evolving and our role is to help our clients shape the future through innovation and clinical education. This is an exciting time for our industry and we are well-positioned to lead the way.'

Rick Keefer, president and CEO, Publicis Touchpoint Solutions explained, 'Patients and health outcomes are becoming increasingly important. Many of today's patients are deeply engaged in their own health care and have become a dominant industry force. This new stakeholder influence is one of the most powerful motivators behind today's new business model. Life sciences companies must focus on helping patients manage and adhere to their treatment plan, strengthen relationships with specialists and KOLs, and mitigate risk. Clinical communications programs directly support these objectives.'

Publicis Touchpoint Solutions recently published a new industry white paper on clinical communications programs which is available for complementary download on the company's website.

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For business inquiries, please contact Touchpoint Business Development, at (215) 525-9810 or eMail Impact@TouchpointSolutions.com.


About Touchpoint Clinical Solutions
Touchpoint Clinical Solutions is a Publicis Touchpoint Solutions Inc. center-of-excellence, focusing on clinical health education and medical science liaison support. Touchpoint Clinical Solutions provides integrated, educational programs targeted to healthcare professionals (impacting product knowledge and patient outcomes) and patients (impacting adherence and retention), providing a unique win/win for all key stakeholders. Touchpoint Clinical Solutions has over 24 years of related experience in educational programs focused around clinics, hospitals, infusion centers, patient support lines, consumer programs, etc.

About Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions provides a comprehensive array of multichannel message delivery solutions to the life sciences industry. From in field to inside and from promotional to clinical, Publicis Touchpoint Solutions centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. A wide range of vital support solutions—each of which serves all of the company's message delivery channels—includes recruiting, training, performance management, operations, data/analytics, and compliance. Publicis Touchpoint Solutions provides the human touch to precision multichannel messaging delivered at the right time and through the right channels to achieve maximum impact. Publicis Touchpoint Solutions is a member of the Publicis Healthcare Communications Group.
Website: www.TouchpointSolutions.com
Twitter: http://twitter.com/pTouchpoint
LinkedIn: http://linkd.in/pTouchpoint


About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Group, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. PHCG is dedicated to delivering ideas of purpose that compel action, change lives, and amplify business outcomes. With more than 4,000 employees, PHCG manages 14 agency brands through 53 offices located in 11 countries. PHCG's global brands are Saatchi & Saatchi Health, Publicis Life Brands, Digitas Health, Razorfish Health, Publicis Healthware International, Publicis Touchpoint Solutions, and Publics Medical Education Group, as well as strong regional brands.
Website: www.publicishealthcare.com
Facebook: www.facebook.com/publicishealthcare


Source: WebWire



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