Infignos Media -- buyersUSA Consulting
NOW PLAYING
15 Radio Streams
Click Here
TransformationSolutions.com
Advertise Here

From Retail - Retail

Brought to you by Transformation Technologies

Improve your golf scores. View our free 16 minute golf course at golf.transformationsolutions.com

Bladder Control

BrassCraft Manufacturing Now Linked to Over 50,000 Plumbers Nationwide -

Thu, 14 Jun 2012 10:51:50 EST

(Novi, Michigan)-Three years ago, BrassCraft Manufacturing Company, a leading manufacturer of plumbing products, launched a development process for innovative new products.  The new product stage gate process identified a real need in the concept stage to gain quick, concise feedback from the plumbing community.

Building this type of data base is unique to the rough plumbing industry.  'We attempted to purchase many plumber data bases only to find that we rarely secured the real decision makers,' stated Jeff Jollay, Vice President of Marketing and Product Development.  'It was apparent that if we wanted to gain quick insights with our end users in the plumbing community, we would have to build it from the ground up.'

Through plumber forums, direct mail campaigns, the company website, and basic data mining, a credible source is now available to gain direct input from our end users.  The size of this growing data base of 50,000+ also allows BrassCraft Manufacturing the opportunity to continually survey subsets of end users, which helps prevent 'survey shock' as data is collected.

As a result of building this survey process, BrassCraft Manufacturing now has the ability to gain market feedback within 72 hours.  This process complements the traditional information gathering that has also been established with the stage gate process.  Adds Deb Lewis, BrassCraft Manufacturing Brand Manager, 'Although this data base is used extensively, we continue to rely on internal personnel, our independent sales representatives, our channel partners, and other industry data as well.'

BrassCraft Manufacturing Company, a Masco Company, is a leading manufacturer of products for use in the new construction and repair/remodel markets.  The company's promise to these markets, Committed to Quality – Driven by Innovation, is reflected in the thousands of high-reputation plumbing products that are sold under the BrassCraft® brand.  Founded in 1946, BrassCraft Manufacturing is an international corporation headquartered in Novi, Michigan, with manufacturing and distribution facilities in the USA and around the globe.


Source: WebWire



From Our Blogs

$17.33 Per Hour = Happiness?

New Research Shows Happiness Doesn't Increase over $69,300 in Alabama

Help Kids Stay Organized for a Fresh Start this School Year

By studying smarter, staying organized and keeping motivated, students can learn to juggle it all.

Quick and Tasty Lunch Ideas to Take to Work

Find yourself other quick and tasty lunch ideas that are satisfying and have nutritional value.

National Curb Appeal Month: Tips to Upgrade Your Home’s Exterior

August marks the first National Curb Appeal Month


Sign up for our weekly newsletter.

Our Website Sponsors

Doc's Furniture

Good used furniture,antiques & collectibles. Located on the corner of Hwy 202 & 300 1st Ave. W. (Anniston) Open Mon-Sat 9-5. Call 256-310-8223

Sunny King Ford

We offer new Ford cars, trucks, SUVs and crossovers online at www.sunnykingford.com. Call 256-831-5300.

Valley Heating and Cooling

It's hard to stop a Trane. Your local heating and cooling company. Located in Saks at 521 Post Oak Road. Call us at 256-820-3369.

Sunny King Toyota

Sunny King Toyota has received almost as many accolades as our Toyotas,including more than 25 prestigious industry awards from Toyota and Southeast Toyota. Stop by to see how all of this can benefit you! 2570 US Hwy 78 E, Anniston.1-800-365-3001

Allstate Insurance- Jerry McCullers

As a Personal Financial Representative in Anniston, I know many local families and can help with all of your insurance needs. Call me at 256-237-1100.