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New Crisis Management Training and Leadership Guide Released by Tony Ridley

Tue, 29 May 2012 09:48:20 EST

All businesses, big or small, inevitably face a crisis at one point or another. Unfortunately, many never fully recover from the event and their own lack of preparedness and planning. The cause of most failures are a result of less effective training, education, plans, development and tools in order for business leaders and managers to prevail in a more consistent and structured way. 

Following years of practical experience, trials and development, a new crisis management and leadership training system has been released by Tony Ridley and trialed by a large, global multinational. 'While the idea of preparing and training senior executives for times of crisis is not new; we have taken the process much further by providing a suite of focus areas ranging from threat identification, stakeholder management, plans, decision making and even how to effectively brief teams during times of crisis' Tony Ridley commented. He further added 'This is then reinforced by exposing participants to a variety of dynamic scenarios where they can apply and trial these new, replicatable processes'. 

This new approach and highly engaging education system was trialed recently with a large, global multinational with over 130,000 employees in 47 countries with great results. Attendees were very senior executives with business and supporting community groups ranging from 1,000 to 30,000 persons. The company was so happy with the results and the approach that it is now in the process of rolling this system out to hundreds of its global  executive and leadership members in order to enhance company preparedness and resilience. 'Complied from years of personal experience planning for and managing crises from kidnapping, natural disaster, financial crisis, political instability, terrorism and product recall I also went out and consulted numerous experienced and senior executives to then combine the results into this comprehensive crisis management training solution' Tony Ridley went onto explain. ' We then run fully interactive, challenging and dynamic crisis simulation scenarios to fully immerse and prepare executives, through a more adult-learning styled approach rather than just repeated theoretical and limited context information' he concluded. 

The module structured crisis management and leadership training suite includes:

  • Threat perception analysis
  • Attendee profiling
  • Hazard and threat identification
  • Stakeholder analysis
  • Priority decision making
  • Crisis briefings
  • Crisis communications
  • Social media
  • Performance and analysis metrics
  • Plans, guides and practical resources

For more information contact Tony Ridley at

About Tony Ridley

Tony Ridley
is a seasoned crisis management/leadership professional and educator. With over a decade in the field of commercial emergency and crisis management planning and implementation, he has significant experience in countries and business environments all around the world. Tony has written and reviewed hundreds of emergency and crisis management plans along with practical experience with events such as natural disasters, terrorism, demonstrations, strikes, spills, accidents, kidnapping, outbreak of war and other physical threats. As a senior business executive, Tony understands the challenges of conducting business in a variety of environments with varying degrees of support and risk.

His unique international and remote site experience ensures that the little things that make or break successful outcomes to any emergency or crisis situation are not overlooked. In a career that spans over twenty years, he spent a significant amount of time in the military as a special operations commander prior to entering the business sector. In addition, Tony has written articles, appeared in the media, published books and speaks at industry events on matters relating to business resilience such as crisis management and leadership.

Source: WebWire

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