Infignos Media -- buyersUSA Consulting
NOW PLAYING
15 Radio Streams
Click Here
Yellowhammer Filmmakers of NE Alabama
Advertise Here

From Technology - Computer Hardware

Brought to you by Oxford Carpets Coldwater

A new depth of 1st quality luxury for your family at frugal prices! Always 50% less than our local competitors! Call Oxford Carpets Coldwater at 256-835-2155

Bladder Control

SP Home Run Inc. Teaches How a Small Computer Business Can Compete with National Chains and WIN

Thu, 19 Apr 2012 11:00:00 EST

LAKE WORTH, FL - Computer business owners may be surprised to hear that national companies like Geek Squad and Tech Depot are NOT their direct competitors. The experts at SP Home Run Inc. point out that if a small computer repair business generates under $2,000,000 in annual revenue and a national chain like Best Buy, who owns Geek Squad, generates over $16 Billion in annual revenue, they are not a direct competitor.

SP Home Run Inc. offers computer business entrepreneurs five easy-to-implement ways to not only compete with national competitors, but to take clients away from them:

  • Ensure that Prospects Know What a Single Point of Contact Means for Them - It's true that national brands can offer prospects name recognition, but what most small business owners need is a one-on-one relationship with a highly-skilled IT professional.
  • Offer Open Line of Communication to the CEO - A computer business owner needs to show a prospective client that there is no bureaucracy, low staff turnover, and open communications with their company. Trust each client enough to allow for an escalation safety net: Give every client access to the CEO through their mobile phone number and personal e-mail address.
  • Show Clients that They Receive Consistent Service - National chains often put their "best" technicians and system engineers on the larger accounts, and the newer and not-so-experienced technicians on smaller accounts. Small computer businesses can offer clients much more highly trained and experienced technicians without extra charges to cover management overhead and national advertising campaigns.
  • Be Up-Front about Potential Conflicts of Interest - If a technology provider sells computer service agreements AND products, be transparent about this. Fragile credibility can be damaged by product-driven recommendations and relationships with clients can be destroyed.
  • Break Down Hourly Billing Rates for Clients - An empowered and educated client is the best client. Break down the billing rates with a simple four-or-five row worksheet to show what revenue goes to technical staff and contractor wages, administrative overhead and taxes, and marketing and IT sales activities.


"National chains are not direct competitors to small computer businesses," said Joshua Feinberg, Business Development Director of SP Home Run Inc. "They are indirect competitors that can be managed easily by following these five steps. If an IT provider follows these steps and makes sure these competitive differentiators are integrated into marketing materials, such as a "Compare Us" page on its website and a brief discussion in pre-sales meetings with prospective clients; competition from national chains will not be an issue. That said, those computer business owners who fail to proactively tackle these issues head-on will eventually become glorified order takers and commodity brokers. In a nutshell, computer businesses must be able to effectively convey why we're 'different' and why we're the best choice for small businesses."

To follow-through on these tips, owners and managers of small computer businesses can download a free special report on the Top 10 IT Marketing Strategies for Consistently Attracting New Business Clients from http://www.sphomerun.com/free-it-marketing-report-download-your-free-copy-now/

About SP Home Run Inc.

SP Home Run Inc. helps small business IT service providers get more high-paying, steady B2B clients by providing a suite of proven tools and resources that are available exclusively to SP Home Run Inc. members. The tools and resources focus on IT marketing and targeted lead generation, selling IT services and lead nurturing, computer service contract programs, managed computer consulting, IT channel and small business technology, and starting a computer business.

The company currently serves clients all over the world. Its client base includes computer consulting businesses, VARs, network integrators, IT solution providers, MSPs, system builders, and computer repair businesses.

More information about SP Home Run Inc. can be found at http://www.sphomerun.com/About-SP-Home-Run-Inc/

###


Source: WebWire



From Our Blogs

New Ways to Volunteer in Your Community and Beyond

There are a variety of new ways you can make an impact in your community.

Ways to Keep Your Community Safer

As an average citizen, there are several steps you can take to make your community safer.

Tips to Make Playtime Educational and Fun

Playtime should be fun and educational.

How to Turn Personal Obstacles into Triumphs

Young is offering insights into how to turn your impediments into assets.


Sign up for our weekly newsletter.

Our Website Sponsors

Sunny King Honda

Come in for special pricing and financing. Special APR as low as 0.9%. 2580 US Highway 78 East, Anniston. 256-343-4216. www.SunnyKingHonda.com.

ERA King Real Estate

We bring the world to Alabama's doorstep. Offices in Birmingham, Anniston, Gadsden, and Lincoln. Call us at 256-831-5656 or visit us at eraking.com.

Artificial Limb & Brace

At Artificial Limb & Brace Center, it is our mission to provide people with orthotic and prosthetic services and products using the most reliable technology to give them the best results possible. Call us at 256-236-2562.

The Party Center

Everything you need for your next party! Specializing in items for your birthdays, weddings, anniversaries, and all holidays and special occasions. Located at 1716 Hamric Drive East in Oxford. Call 256-831-4449.

Transformation Technologies

Improve your golf scores. View our free 16 minute golf course at golf.transformationsolutions.com