Infignos Media -- buyersUSA Consulting
NOW PLAYING
15 Radio Streams
Click Here
buyersUSA Consulting
Advertise Here

From Pamela's Place

Brought to you by Doc's Furniture

Good used furniture,antiques & collectibles. Located on the corner of Hwy 202 & 300 1st Ave. W. (Anniston) Open Mon-Sat 9-5. Call 256-310-8223


Gratitude



Do Online Companies Know You Better Than You Know Yourself?

Monday, April 23, 2012

In the age of oversharing, what don't companies know? Google reads your emails, Facebook promotes ads based on your interests, Amazon predicts what you'll buy, and even newcomer Pinterest knows what you want for your wedding.

It's estimated that American consumers spend 35.3 hours per month online, with one out of every five minutes spent on social networking sites. The rest of that time is presumably split between shopping, researching, reading, watching videos, gaming and more.

Each of these online activities is an opportunity for companies to mine data about you.

For example, after reading this, you may decide to share this article on Facebook and Twitter and search Amazon for books on online privacy. Tomorrow, your Gmail account and Facebook may show ads for online security software, you may receive a paid tweet for anti-spyware services, and Amazon could email recommendations on popular books about the Internet and privacy. It's a general example, but it clues you in on how your actions can ripple out to your entire online experience.

With much of our personal information willingly and publicly shared, companies use this data to give us what they think we want and need. I'm a firm believer in the safety and privacy of your online information, and wanted to share with you what I've learned that you should know about online companies while cruising the Internet this very moment.

1) "They know what you're going to buy before you do." Target recently came under fire for exposing a young girl's pregnancy to her father when the retailer predicted her pregnancy based on her recent purchases, and mailed her a catalog for expectant mothers. Target's so-called "pregnancy prediction" score sounds unsavory, but it's not uncommon. Many retailers use complex algorithms to identify shopping patterns and categorize people into certain customer profiles based on purchases, and use that to push more relevant ads to you.

While retailers have always kept records on customer shopping habits, two factors have changed the game: The technology to analyze patterns and predict behavior, and the traceability of online shopping. Sites have tools that give insights into trends and preferences about you as part of a larger consumer demographic. For example, if you're buying cocoa butter lotion and prenatal supplements, retailers like Target may soon send you ads for strollers and cribs.

Online retailers can also drop browser cookies -- markers that identify specific users and track browsing activities -- as consumers shop online. Based on that data, a site can show you ads it predicts will appeal to you even as you're browsing other sites. As you're reading news on Yahoo!, you could see sales from luxury goods website Gilt on the sidebar, as prompted by your splurges there last week.

2) "They know about your financial troubles." Banks and lenders can data-mine social media networks for financial information on consumers, from your financial woes to your recent pay raise. How? Well, you just tweeted about it.

Your public tweets, Facebook statuses and Tumblr posts are fodder for banks, lenders and anyone looking for telltale financial indications about you. Ken Lin, CEO of CreditKarma.com, wrote a Mashable article explaining that banks and lenders could be looking for changes in your financial circumstances, what your friends' financial standing is, and upcoming life changes like a marriage or divorce. It's a prime opportunity to learn about your finances and tailor marketing efforts toward you. For example, tweeting about your latest bankruptcy could trigger an issuer to show advertisements for a secured card; on the other hand, tweeting about your 720 credit score could trigger ads for rewards and travel credit cards.

Not surprisingly though, social media hasn't affected the underwriting process; banks and lenders won't deny you a mortgage if you tweet about your poor credit score. However, it could affect opportunities with future employers, as evident in recently exposed hiring practices in which employers demanded Facebook passwords from their employees.

3) "They'll change the whole website according to you." One of the more beneficial perks of the Internet is the high degree of personalization it yields. Knowing your preferences and habits means sites can also tailor your user experience to your liking. For example, flash deal and deep discount sites like Gilt and Groupon have dozens of variations of their daily email tailored to different profiles of customers.

The more you shop at online retailers or use websites, the more they "learn" your interests to cater specific deals and coupons you're most likely to be interested in. Even Facebook's privacy settings, as hotly contested as they've been, passively saves your preferred settings as you interact with the site to make it as convenient as possible for you the next time you visit.

In the end, consumers should be aware that any public information is fair game to anyone.

As our online activity inhabits a gray area where public intersects with private, the onus is ours to protect ourselves.

Remember that all the information we share, no matter how innocuous, can be a marker of your financial, demographic or consumer profile. It shapes your online experiences from what advertisements you'll see, to how a website will be presented to you and, of course, to what your professional and personal peers think of you.

In short, follow an altered version of your mother's advice: If you can't tweet anything nice, don't tweet anything at all.

Have a Blessed Day!

Pamela,

Operations Manager,

Host of Pamela's Place,

The Totally Pamper Me Show,

WDNG Radio Inc.






Here's More...

Black Bear Sightings Continue to Increase

In recent years, bears migrating from northwest Georgia.

Alabamians warned about leaving children in cars.

Avoid senseless tragedy by never leaving children alone in vehicles

Alabama Medicaid monthly enrollment tops 1 million for first time

Alabama Medicaid’s monthly enrollment topped 1 million for the first time in February 2014.

ADECA receives funds for outdoor recreation projects

Funds will be available to develop outdoor recreation facilities in Alabama

Keywords: Internet, online shopping,companies, Google, Facebook, Pinterest, Twitter,

Visit Pamela's Place

Reader Comments

There currently are no approved comments for this blog article. To join the discussion click here.

Article Archive

Sunday, May 11, 2014 - Making a good first impression in a job interview is crucial


Thursday, April 10, 2014 - What Human Right Destroys So Many Children


Thursday, April 10, 2014 - A True Story of Perseverance and Hope


Tuesday, April 8, 2014 - Investigation into school prayer.


Saturday, April 5, 2014 - 5-year-old told she can't pray as she bows her head to say Grace at school before she eats


Thursday, April 3, 2014 - Hour Two Pamela's Place guest for Friday 4/4/14 1:00 - 2:00 CST


Thursday, April 3, 2014 - Hour One Pamela's Place Guest Friday 4/4/14, 12:00 - 1:00 CST


Thursday, March 27, 2014 - Pamela's Place guest for hour one Friday 3/28/14 12:00- 1:00 CST


Thursday, March 20, 2014 - Pamela's Place Guest for Hour One Friday 3/21/14


Thursday, March 13, 2014 - Pamela's Place Guest for Hour one Friday 3/14/14


Sunday, March 9, 2014 - Scam artists posing as IRS employees targeting and calling tax payers at home


Sunday, March 9, 2014 - Important information concerning Common Core in Alabama! Legislators need to hear from you!


Thursday, March 6, 2014 - Pamela's Place topic and guest for hour two Friday 3/7/14


Thursday, March 6, 2014 - Pamela's Place guest and topic for hour one Friday 3/7/14


Friday, February 28, 2014 - Guest for hour two of Pamela's PLace Friday 2/28/14


Thursday, February 27, 2014 - Pamela's Place guest for first hour Friday 2/28/14


Friday, February 21, 2014 - 2nd hour guest and topic for Pamela's Place today


Friday, February 21, 2014 - First hour Pamela's Place guest and topic for today


Sunday, February 9, 2014 - Listen to WDNG for your chance to win great prizes during Valentine Week contests!


Friday, February 7, 2014 - Jan Withers and Frank Harris on hour two of Pamela's Place Friday


Thursday, February 6, 2014 - Out of body experience after tragic accident


Thursday, January 30, 2014 - Pamela's Place guests and topics for Friday 1/31/14


Thursday, January 23, 2014 - The amazing true story of Perto Herrera on first hour of Pamela's Place Friday 1/24/14


Friday, January 17, 2014 - Hour 2 Guest on Pamela's Place 1/17/14


Friday, January 17, 2014 - Guest for First hour of Pamela's Place 1/17/14


Sunday, December 29, 2013 - What would it look like for you to take an honest inventory of your life in 2013


Thursday, December 19, 2013 - Pamela's Place Guest for Friday 12/20/13 is Wreaths Across America.


Thursday, December 12, 2013 - This Weeks Community Talk Programming


Wednesday, November 27, 2013 - Thanksgiving Week Programming


Friday, November 22, 2013 - Guest for Pamela's Place Friday Nov. 22nd.


Thursday, November 7, 2013 - Special Veterans Day edition of Pamela's Place Friday 11/8/13 12:00 p.m. CST


Saturday, November 2, 2013 - Capturing the Essence of this Present Season


Thursday, October 31, 2013 - Pamela's Place guest for Friday 11/1/13 12:00 p.m. CST


Thursday, October 17, 2013 - Guest for Pamela's Place Friday 10/18/13 @ 12:00 p.m. CST


Wednesday, October 2, 2013 - Pamela's Place Guest for Thursday 10/03/13


Monday, September 30, 2013 - Program changes beginning this week!


Thursday, September 19, 2013 - Pamela's Place guest for Friday 9/20/13 is cancer survivor B. Davis Campbell


Thursday, September 5, 2013 - Pamela's Place guests for Friday 9/6/13


Wednesday, August 28, 2013 - Pamela's Place guests for Friday 8/30/13


Thursday, August 22, 2013 - Guest for Pamela's Place Friday 8/23/13


Thursday, August 8, 2013 - Pamela's Place Guest Friday 8/9/13, Witnessing a Miracle


Thursday, August 1, 2013 - Get Inspired, Catch this Vision, Get Informed & Let's Get Going!!!


Sunday, July 28, 2013 - Volunteering has healthy side-effects!


Thursday, July 25, 2013 - Rita Flegel, Pamela's Place guest for Friday 7/26/13


Thursday, July 18, 2013 - Pamela's Place topic and guest for Friday 7/19/13 Can a Vitamin Deficiency Cause Autism?


Thursday, July 11, 2013 - Pamela's Place guest for Friday, 7/12/13


Tuesday, July 9, 2013 - Sex Trafficking and Our National Humiliation


Tuesday, July 2, 2013 - Ahhh, The 4th of July!


Saturday, June 22, 2013 - Bullying linked to suicide factors


Wednesday, June 5, 2013 - Teen takes bullet to save three year old


Saturday, June 1, 2013 - Teen mother saved from a coerced abortion


Saturday, June 1, 2013 - Congratulations to our Birthday/Anniversary Club winner for 5/31/13


Friday, May 24, 2013 - Secrets to summer grilling


Thursday, May 23, 2013 - Pamela's Place guest and Topic for 5/24/13


Wednesday, May 22, 2013 - Dog Buried in Tornado Rubble for 2 Days is Found Alive!


Wednesday, May 22, 2013 - CDC Study Finds 58% Of Public Pools Tested Positive For E.Coli


Monday, May 20, 2013 - Birthday Club Winner for 5/17/13


Monday, May 20, 2013 - WDNG BIrthday Club WInner for 5/10/13


Thursday, May 9, 2013 - AP Journalist for Jodi Arias trial on Pamela's Place Friday 5/10/13


Tuesday, April 23, 2013 - Tips for Avoiding Contractor Fraud


Friday, April 19, 2013 - Relay For Life and Team Cindy Lou present Tails and Tiaras Pet Beauty Contest!


Friday, April 19, 2013 - Congratulations to our WDNG Birthday Club Winner for 4/19/13!


Friday, April 19, 2013 - Pamela's Place Guest for Friday 4/19/13


Thursday, April 11, 2013 - Pamela's Place guest for Friday 04/12/13


Sunday, April 7, 2013 - Tragedy hits family of Rick and Kay Warren


Sunday, March 31, 2013 - New local show, Community Talk with Eddy Reese, Charlene Fuller Gossett and Pamela Bates.


Saturday, March 30, 2013 - Make this Easter a safe, relaxing day for everybody.


Friday, March 29, 2013 - Congratulations to our Birthday/Anniversary Club Winner!


Thursday, March 28, 2013 - Guest on Pamela's Place Friday March 29th is Linda Wagner, Obesity Survivor.


Thursday, March 28, 2013 - Cleaning for a Reason, Making a difference


Thursday, March 21, 2013 - Programming Update for Friday March 22nd


Saturday, March 16, 2013 - Congratulations to our Birthday Club Winner for 3/15/13!


Saturday, March 9, 2013 - Follow WDNG on Twitter!


Friday, March 8, 2013 - Cute, but inappropriate — Chicks and bunnies don't make good Easter pets


Friday, February 22, 2013 - Another child faced with bullying. Please help me in raising awareness


Tuesday, February 12, 2013 - My husband one of first on scene of horriific Talladega accident involving Anniston woman


Wednesday, February 6, 2013 - Programs will air at regular scheduled days and times again next week.


Monday, February 4, 2013 - Spike in gasoline prices might be just the beginning


Friday, February 1, 2013 - Birthday Club Winner 2/1/13


Thursday, January 31, 2013 - Friday's Pamela's Place Show: Who “owns” the civil rights movement?


Tuesday, January 29, 2013 - Armed Robber Flees Home After Women Chant the Name 'Jesus'


Thursday, January 24, 2013 - Webcam hackers can spy on you in secret from your own computer


Monday, January 14, 2013 - Birthday Winner for 1/11/13


Wednesday, December 26, 2012 - Study finds food allergies, bullying often linked


Saturday, December 1, 2012 - Mr. Zig Ziglar will be very missed by many people


Sunday, November 11, 2012 - God Bless Each of our Veterans!


Thursday, November 1, 2012 - Blood donations down after storm, Red Cross asking for help


Wednesday, October 24, 2012 - 1 Person Fatally Shot at Megapastor Creflo Dollar’s World Changers International Church


Saturday, October 20, 2012 - Congratulations Birthday club Winner Draven Thomas!


Sunday, October 14, 2012 - Raising awareness: Amanda Todd, a beautiful life lost much too soon.


Tuesday, September 25, 2012 - Father killed his five month old baby by raping her


Tuesday, September 18, 2012 - 8 Drowning Kids Saved by Heroic Strangers


Monday, September 10, 2012 - Your gravestone has an app: Companies sell interactive link for smartphones


Sunday, September 2, 2012 - Well now, isn't this a different side to the story!


Saturday, August 25, 2012 - Behind Empire State shooting: A layoff, a gun, and a targeted ex-boss


Friday, August 24, 2012 - Bible belt nude-fest plans charging forward


Thursday, August 23, 2012 - Beware......Watch out for rising bank fees … again.


Friday, August 3, 2012 - Another retailer gets behind 'gay marriage'


Friday, July 6, 2012 - Man facing jail for hosting home bible study


Monday, July 2, 2012 - Fireworks, dry weather make potentially dangerous combination


Sunday, July 1, 2012 - Can pets take the heat? Tips for keeping your dog or cat cool


Tuesday, June 26, 2012 - Rising food prices hard to swallow


Wednesday, June 20, 2012 - Germiest hot spots in hotels? TV remote and light switch


Monday, June 18, 2012 - School nurse forced a third grader to bathe at school.


Sunday, June 17, 2012 - iWitness app claims to be 'ultimate deterrent to crime'


Thursday, June 14, 2012 - Homeowners warned about storm-chasing scammers


Sunday, June 10, 2012 - School pulls patriotic song at graduation, but Justin Bieber's 'Baby' is OK


Saturday, June 9, 2012 - Looking For Father’s Day Gifts? BBB Tips Can Help You Avoid Shopping Scams


Friday, June 8, 2012 - Congratulations to our WDNG Birthday Club winner, Ann Clark


Tuesday, June 5, 2012 - Restaurant restrooms put to the hot water test


Monday, June 4, 2012 - Neal Boortz announces retirement


Monday, April 23, 2012 - Do Online Companies Know You Better Than You Know Yourself?


Saturday, April 14, 2012 - Cancer Survivor Courtney Alvis, a story that must be shared.


Thursday, April 12, 2012 - Is driving becoming "last century"?


Wednesday, April 4, 2012 - Another "choking game" fatality. Awareness is crucial!


Monday, April 2, 2012 - Congratulations Jim Robinson


Saturday, March 24, 2012 - What are our school systems coming to? Wake up parents!


Thursday, March 15, 2012 - "The choking game", make yourself and your children aware!


Friday, March 9, 2012 - Congratulations Jace Hardin


Friday, March 2, 2012 - Conratulations to 14 yr. old Alyssa Tims


Friday, February 24, 2012 - Congratulations Austin Pitts


Friday, February 17, 2012 - Congratulations to 10 yr. old Harley Kendall for being our weekly Birthday Club winner for the week of 2/17/12


Wednesday, February 15, 2012 - Choices we make today build the foundation of our character tomorrow.


Tuesday, February 14, 2012 - Don't be a Stupid Cupid: Scammers love Valentine's Day too


Monday, February 13, 2012 - The family medicine cabinet is increasingly becoming a deadly drug dealer


Sunday, February 12, 2012 - So saddened by the death of Whitney Houston


Friday, February 10, 2012 - Congratulations Teressa Gross,Our weekly Birthday Club winner!


Thursday, February 9, 2012 - We want to hear from you!


Wednesday, February 8, 2012 - Job openings jump to near 3-year high


Monday, February 6, 2012 - Children's of Alabama Donor Drive


Monday, February 6, 2012 - Tracking animal cruelty offenders


Sunday, February 5, 2012 - Alabama spay/neuter to offer discounted spay services through February.


Friday, February 3, 2012 - What is RSV? Become Aware For The Health of your Child!


Thursday, February 2, 2012 - Touching Letter From Former Backup Singer For Brittany Spears


Sunday, January 29, 2012 - Please Help Me Help A Local Rescue Group


Sunday, January 29, 2012 - Exciting Things Ahead for WDNG and Pamela's Place


From Our Blogs

$17.33 Per Hour = Happiness?

New Research Shows Happiness Doesn't Increase over $69,300 in Alabama

Help Kids Stay Organized for a Fresh Start this School Year

By studying smarter, staying organized and keeping motivated, students can learn to juggle it all.

Quick and Tasty Lunch Ideas to Take to Work

Find yourself other quick and tasty lunch ideas that are satisfying and have nutritional value.

National Curb Appeal Month: Tips to Upgrade Your Home’s Exterior

August marks the first National Curb Appeal Month


Sign up for our weekly newsletter.

Our Website Sponsors

Sunny King Honda

Come in for special pricing and financing. Special APR as low as 0.9%. 2580 US Highway 78 East, Anniston. 256-343-4216. www.SunnyKingHonda.com.

ERA King Real Estate

We bring the world to Alabama's doorstep. Offices in Birmingham, Anniston, Gadsden, and Lincoln. Call us at 256-831-5656 or visit us at eraking.com.

Artificial Limb & Brace

At Artificial Limb & Brace Center, it is our mission to provide people with orthotic and prosthetic services and products using the most reliable technology to give them the best results possible. Call us at 256-236-2562.

The Party Center

Everything you need for your next party! Specializing in items for your birthdays, weddings, anniversaries, and all holidays and special occasions. Located at 1716 Hamric Drive East in Oxford. Call 256-831-4449.

Transformation Technologies

Improve your golf scores. View our free 16 minute golf course at golf.transformationsolutions.com